3 Warning analysts should plan the explosion of data usage


Three must plan for data usage explosion, analysts warnShould be planned continued rapid growth face capacity and use of customer data, 3 issues analyst this week and warning.

Now more than doubled since last year the contract your data using the network operator warned the dramatic changes.

3 This week said spikes in the summer this was 1.1 Gb last summer from 4 million contract customers average monthly data 450 Mb available.

Use the currently running almost 1.5 Gb per month on IPhones and premium Android Smartphone, for three customer use.

Welcomed the growth of 3. CEO Dave said Dyson (photos): ' on a daily basis by 95% of our smart phone customers, the data nobody so far more than on the Internet at home, my cell phone use or rely on to do all the things to work. Signs of this slowdown is not '.

He has behavioral shift is mainly £ said had been triggered by 13 months, beginning with three data tariffs 'can' eat everything.

' We are using more data through one day more people are watching. Consumers can fear they move much as removing price plan effective demand going over the data limits the growth to discover.

' Well data with the all you can eat it no worries no surprise package popularity proves very customer, how to use the daily data I don't know. '

Said Graham Baxter's three chief operating officer to oversee the three networks: ' raise quality and its ability to handle the explosion of data traffic, since 2008 is almost twice the size of our network and £ on bn invested our life '.

Shuan Collins, MD communications analysts CCS insight said: ' as the data on reaping the benefits of it three credit key focus is past and other operators is unlike centered over the years. But he warned: ' you want to congestion leads to the success rate of the three plans for the growth.

IDC analyst communications John Delaney said: ' If you can afford a network can keep your grow only 3. Spectrum need it eventually extra, side adjustment. However, as early as the LTE roll won't happen until the end of next year '.

To the Editor: Carol Millett