These features inherited Sony expertise in the consumer electronics market with its Walkman and Cybershot product in music and imaging departments, respectively. You have the W & K products that are cemented two features of the market expected and taken for granted in mobile phones.
Brief History
But it did not start out rosy for the company. As a merged company in a joint venture between the world's leading consumer electronics powerhouse fro Japan, Sony and Swedish telecommunications leader Ericsson, it struggled to compete with the formidable Nokia and Motorola in the period since 2001, when he started in 2003 before making a profit in 2004.
But even before the merger, Sony was a marginal producer of mobile phones is insignificant next to the market and would like to diversify despite suffering massive commercial loses in the mobile phone business. Ericsson's partnership with General Electric to its presence felt in the U.S. market and had a much better mobile phone as reputation in the world's third-largest phone maker after Nokia and Motorola.
, but as fate would have it, the fire that burned down his Philips suppliers in 2000, essentially brought to its knees that nearly got them to leave the mobile phone business. Enter Sony with a mission, not only to save Ericsson, but in a business alliance that will create better synergies in using muscle Sony Ericsson consumer electronics and technical savvy in the telecommunications industry.
To observers, this is the right strategic marriage that could dethrone Nokia and Motorola in perch despite the fact that the earlier merger between Sony rival Toshiba compatriot and German telecommunications giant Siemens fizzled at about the time Sony and Ericsson made his pact .
connection between the two giants is best showcased in the highly successful P800 was introduced in 2002 and was the successor of R380 Ericsson. It was designed and manufactured by Ericsson, but the market in accordance with the new Sony Ericsson merger and is considered the world's first touchscreen smartphone with the largest color screen.
P800 smartphone is a landmark that defines the way the genre for the success of mobile phones. He also created a series of flagship P Applications segmented handset market to cater to the upscale end of the demographic spectrum.
with PDA functions, camera and touch screen, P800 could prove to be seminal in the evolution of the mobile phone is a mild basic communication tool on the way to a business phone with entertainment features that we now take for granted as de rigueur features on a cell phone. The rest, as they say, is history.
