Start of success
It was not until 2005 that the brand began a slow but steady rise to become one of the Big Five in the mobile industry. It was clear where he headed after the resounding success of its high-end P800 smartphone device is considered a pioneer of its kind that defines a new market for upscale luxury mobile phones. Since then, the brand image upscale handset maker stuck and that would be another year to keep the world leader Nokia with N Series mobile phones.
Its success was largely the result of infusing their handsets from the Sony Walkman music playback heritage and technology Sony Cybershot, which it launched among the best digital camera on the planet. His W line wearing Walkman heritage as positioned as a music phone that plays MP3 music files that are at the moment he took the popular roots with MP3 players and iPod products. Needless to say, the success of the iPod rubbed off to make the Walkman phone cemented his place in the 3rd spot after another struggling Motorola mobile phone.
Another success story is its K line that is unmistakably created a genre that the market will never give up - cell phone. Its Cybershot heritage found its place with the K line of mobile phones and cemented in the hearts of markets everywhere. World leader Nokia once again had to catch up with trends, but it was soon clear that nothing can be shared, Nokia may be measured, so the Motorola.
The current situation
It's no secret that Sony Ericsson does not work so well as it should. He sold the mobile phone unit less in 2009 than in the previous year. In fact, its 51.7 million units sold in 2009 was just slightly better than its 50 million units sold in 2005, when it has reached 104.3 million units in 2007. As a result, it is still in the red for more than $ 700m loss that was actually started in 2008.
the last quarter of 2009 showed promise as the market began to predict the product once again. It made its product strategy used by more than Symbian UIQ 3.0 as a platform for smartphones with Windows Mobile adoption in the Xperia X1 and X2 line, as in the emerging Android under X10. 2010 has a more promising prospect if Sony Ericsson can maintain a market that has generated interest with Android handsets.
