If you are a UK mobile phone network, which operates in a saturated market, and you need to offer a point of differentiation when it comes to luring customers from other mobile phone networks to join yours.
As the network in order to make them stand out from the crowded, competitive and win customers? What a decision it is, and what can be learned from it? This article explores the relationship between O2, the UK mobile phone network and HTC, the international mobile phone manufacturer.
Lesson 1: Niche differentiation
When trying to sell the product as broad reaching as mobile phone, you know that some of your potential customers will fall into the niche categories that exist within your target market. One such niche of "brightly colored phones" - and O2 have a bucket-load, provided exclusively to O2 from HTC. Examples include the HTC Desire "pastel Teal," plus the poem sports HTC wine colored finish. These phones are bound to sell well to those who prefer to have something colorful but somewhat plain, black and perceived as boring.
Do not be afraid of controversy when targeting your niche. O2 has exclusive rights to the song HTC - mobile phone that was "produced for the girls." Feminist commentators have described an open sexist marketing as anything from "offensive" that "really bizarre". However, the negative press did not prevent O2 in the range of products, and as a result they were able to take advantage of the market share that is not offended by the song of a marketing campaign. As the old saying goes, there is no such thing as bad press ...
Lesson 2: Know your winners
It is important that everyone in your company to have knowledge of the industry to work in. So, the big winners will be obvious to everyone in all departments. One big winner who picked up the O2 on the Android operating system. Android to overtake Apple's rate of new connected devices, and looks ready to become the number one operating system in the world.
s such a popular operating system on the rise, it makes sense that all the O2 current line-up of HTC mobile phones are free. The less popular and less well-known Windows phones (one of which is the number produced by HTC) is missing O2 portfolio, and for good reason. HTC Android phones would be exceptional, and not be shown when it comes to the Windows alternative.
This will no doubt help the relationship. O2 will sell more of the popular phones and HTC will be seen that all their products are sold. Win-Win
Lesson 3: Avoid the obvious losers
It can be difficult when you flirt with controversial. But if all team members know their industries inside, you'll see a loser mile off. Take another example from O2. They consciously chose to avoid the range of HTC Cha Cha.Takozvani "Facebook phone" Cha Cha is definitely a failure for the HTC, with other networks in the UK struggling to sell their shares, even at bargain-bin prices.
Follow the advice to stay ahead.
While small businesses and May ask how it is possible to "avoid losses", in reality it is easier than you think to learn from such major tasks as a collaboration.
key is simple:
Know your niche, and stay on top of the interests of their target audience.
If each member of your team pulls their weight, you'll be able to manage your company through the fog, vague, and will be able to make the best strategic deals for you and your business partners.
